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MSO Symposium

A review of the 2021 speaker line-up

Darrell AmbersonPresident of Operations, LaMettry's Collision Centers

Darrell Amberson has been an attendee of the MSO Symposium since its inception in 2011 and has served on the Automotive Service Association’s board of directors for 12 years. He has over 40 years of experience in the auto repair industry and has been involved in collision industry events and served in a number of volunteer roles, including a number of advisory councils and committees. He is the recipient of the ASA Phoenix Award, the ABRN Leadership Award, the Russ Verona Scholarship, and was inducted in the Hall of Eagles in 2009. He is currently President of Operations at Lamettry’s Collision Centers.

Stephen ApplebaumManaging Partner, Insurance Solutions Group

Stephen Applebaum, Managing Partner, Insurance Solutions Group, is a subject matter expert and thought leader providing consulting, advisory, research and strategic M&A services to participants across the North American property/casualty ecosystem focused on insurance information technology, claims, innovation, disruption, and supply chain management. Mr. Applebaum is also Senior Advisor to Waller Helms Advisors, the premier investment banking boutique focused on insurance, healthcare and investment services and technologies.

Stephen is a frequent chairman, guest speaker and panelist at insurance industry conferences and author and has a passion for business process innovation, applying disruptive technologies across the insurance ecosystem.

Jennifer BoyerDirector of Strategy and Collision Business, Ford Motor Company

Jennifer Boyer started with Ford Motor Company in 1994. During her tenure, she has held a variety of positions in Marketing, Sales & Service and Global Data Insights and Analytics. She had the opportunity to lead several key initiatives for Ford specifically focused in areas related to the ownership experience. In Jennifer’s current position as the Director of Strategy and Collision Business, she is bringing Ford’s resources to the collision industry to deliver positive experiences for Ford owners needing vehicle collision repairs. Prior to working for Ford, Jennifer worked for Marriott Corporation. Jennifer received her M.B.A. from Temple University in Philadelphia, PA.

Marty EvansChief Operating Officer, Certified Collision Group

A 31-year industry veteran, Marty Evans is a seasoned business development executive. He has an acute focus on strategic account management across the Western U.S. and Canada. Proving a deep understanding of the Affiliate value channels since CCG’s inception, Marty joined the company in 2017 to lead the affiliate growth efforts.  In February of 2019 he was promoted to COO and currently leads the operations for the rapidly expanding network.  Marty is also a MSO shop owner as a partner in 1st Class Auto Body in Bellingham, WA with five stores.  He is a graduate of Ashford University with a degree in International Business and now resides in Eagle, Idaho with his wife, three daughters, one son-in-law and four grandchildren. 

Erica EversmanChief Counsel, Vehicle Information Services

Erica Eversman is an attorney, founder of the non-profit Automotive Education & Policy Institute, and a consumer advocate for the National Association of Insurance Commissioners.  She also serves as the General Counsel for Vehicle Information Services, Inc.  She is a frequent speaker and article author on subjects involving auto insurance, collision repair, consumer rights, and automobile laws, and has served as a legal expert in lawsuits involving these topics.  Ms. Eversman has been interviewed and shared her expertise with numerous publications including Kiplinger’s Personal Finance, The Wall Street Journal on-line, and, and is actively engaged in education on the topics of auto insurance, vehicle repairs, and consumer rights to promote better outcomes for all parties.  She has received several awards for her work, including awards from the All Auto Appraisal Industry Conference, Society for Collision Repair Specialists, and Fender Bender magazine. 

George GodduGeneral Manager of Battery Electric Vehicle Aftersales, Ford Motor Company

George Goddu is the General Manager of Battery Electric Vehicle Aftersales for Ford Motor Company.  He obtained a Business Degree from Colorado State University and a Masters from Michigan State.  Since joining Ford in 1989,  gained broad experience in aftersales strategy & operations. including postings in North America,  Middle East and Africa. 

Susanna E. GotschSenior Director, Industry Analyst, CCC Intelligent Solutions

Susanna Gotsch is Senior Director, Industry Analyst at CCC Intelligent Solutions. She has been with CCC since July of 1992, bringing nearly 30 years of experience within the automotive claims industry. She has authored The Crash Course, CCC’s annual publication on trends impacting collision repair and total loss costs since 1995. This publication has become a key resource for the industry in understanding how broader trends within the economy, new and used vehicle market places, and collision industry are impacting auto claim frequency and costs. Ms. Gotsch also consults with the on-going development of CCC’s industry-leading data warehouse and reporting products.  Ms. Gotsch has presented her research at numerous industry meetings and symposium. In 2011, Ms. Gotsch was awarded the annual industry honorarium Most Influential Women in the Collision Repair Industry.  She also served on the Board for the Women’s Industry Network (WIN®) from 2011-2017.

Shawn HezarChief Client Officer, Caliber Collision Centers

Caliber Collision is the largest collision Repair Company in the world with approximately 4.5 billion dollars of revenue, and over 1400 locations. Shawn joined Caliber after the sale of his three Southern California collision centers to Caliber in April 2015. 

As the Chief Client Officer, Shawn’s primary focus is to lead the development and implementation of Caliber Collision’s next generation of strategic partnership programs.  Shawn also works as a liaison between strategic clients and Caliber’s Operations team to ensure world-class delivery of Caliber’s innovative operating and Marketplace Solution models, focused on unsurpassed consumer experience. 

Shawn has 36 years of hands-on experience in the collision repair industry. His expertise runs from operations to client services to mergers and acquisitions, as well as numerous startups in the collision repair industry.  

Shawn is a graduate of UCLA’s Anderson School for Executive Management and serves on a number of industry boards including Nationwide and Farmer’s advisory boards.  

Shawn is married and currently resides in Southern California and is a proud father of two girls.

Scott KohlAssistant Vice President, Claims, Kemper Insurance

Scott has been in the finance-insurance-collision industry for 25 plus years.  Recently joining Kemper Auto as AVP of APD Product Development, Strategy, and Innovation after serving over 24 years with Liberty Mutual/Safeco as Vice President of Auto Physical Damage – Global Retail Markets. Under his leadership at Safeco/Liberty Mutual the auto line of business managed over 4.1 billion dollars in spend, encompassed a staff of US and international (Europe and Brazil) employees, partnered with 3200 shop partners, and drove product development and digital innovation.  In recent years, under his leadership Liberty Personal Insurance has expanded its direct repair program with a claims penetration of over 50%, expanded United States operations to Europe and South America, implemented a US based logistics and claims routing system, delivered a best in class digital appraisal service model, reduced operational expense leveraging scale on vendor spend, significantly reduced the use of independent adjusters, drove alignment and execution between contact centers and field claims, and managed loss cost resulting in loss ratios and KPI’s that are outperforming peers in the industry. He has proven expertise in auto/property/casualty claims, strategic partnership management, contract management, risk mitigation, executive leadership, and leading business process improvement and organizational design.  In addition to the above led all of claims with a ENPS engagement of 90+% while driving year over year productivity improvements!  Proud to be a organizational sponsor and driver of a diverse, inclusive and equitable workforce leading other operations in women in leadership.  His  auto organization was the first line of business to create an online claims reporting process (glass claims only) and continues to leverage technology as well as global presence in the claims process to drive better efficiencies, reduce cycle times and increased customer satisfaction. During his time with the company, Scott has held a number of roles including casualty,  regional manager for both inside and outside claims operations (auto and property), product development and various leadership roles within the organization.  Liberty Mutual and Safeco in January 2013 started a claims re-alignment combining both claims operations under a single operation, known as Liberty Personal Insurance.  The result of that added to Scott’s scope and responsibilities and resulted in being promoted to Vice President, APD Claims for all of Liberty Mutual Personal Insurance/Safeco.  In addition, started a DEI appraisal inclusion program leading to a more diverse and united workforce.  At Kemper Scott will bring the same innovative thinking, focus on operational excellence, and build a culture to drive long terms sustainable results for Kemper. Scott attended the University of Missouri with a degree in Pre-Law (AOJ) and minor in Psychology.  He is currently pursuing a MBA with an emphasis in International Business/Finance.  In addition, Scott is a current ASE Master Collision/Refinish Technician and a prior ICAR Platinum Individual.  He is asked to speak at industry events for his expertise in many areas of claims.  He sits on many advisory boards within the industry lending insight into the needs and gaps that exist with the industry.

Sandee LindorferAuto Line Director, Allstate Insurance Company

Sandee Lindorfer is the Auto Claims Design Director at Allstate Insurance Company.  She is responsible for managing auto technical strategy, vendor relationships, the design and governance of Allstate’s Good Hands Repair Network and is the Vice President of Tech Cor Body Shop and Research.  

Sandee began her career in the automotive industry as a collision repair shop owner in the Chicagoland area. In 1996, she joined Allstate Insurance Company as an auto claims adjuster. Sandee has held a number of frontline leadership roles in the auto discipline. In 2008, she transitioned into auto line management and has led several strategic initiatives to drive business results in the auto discipline. 

She currently splits her time between Ft. Myers, Florida and New Buffalo, Michigan with her husband Robert. She enjoys spending time with her son Freddie, extended family and friends as well as activities including boating, snow skiing and working out at Orange Theory.  

Mark MillerVice President for OEM and Quality, Boyd Group

Mark Miller is currently the Vice President for OEM and Quality at the Boyd Group supporting U.S. operations of Gerber Collision and Glass and also operations in Canada with Boyd Automotive and Assured Automotive.  He was appointed to this position on March 1, 2021.  In this capacity, Mark oversees functions related to OEM certification programs, dealer service centers, technical training, scanning & calibration solutions, procurement, quality control, as well as environmental, health, and safety (EHS).

Prior to joining the Boyd Group, Miller spent 31 years at General Motors in various senior leadership roles that most recently included inventory management and supply chain, advance serviceability of design, service parts engineering, battery electric/hybrid vehicle serviceability, and powertrain remanufacturing for General Motors global propulsion systems.

Prior to these roles, Miller was the General Director for the retail dealer channel and had responsibility for maintenance and repair part sales, service lane strategies, business development centers, and dealer service promotions.

From 2014-2018, he led GM’s Global Dealer Service and Warranty Operations.  This included responsibility for GM’s global warranty system, warranty administration, warranty policy, warranty parts center, and warranty data analytics.  Miller also had overall responsibility for technician training, training center operations, field service engineering, dealer equipment, special tools, labor time guides, aftersales data licensing (service and parts documentation), and service operational strategy.

Miller’s background also includes extensive field experience with operational roles as the Cadillac Manager of Aftersales, Northeast Region Fixed Operations Zone Manager, Program Readiness Manager, Service Engineering Team Leader, and various assignments as a Field Service Engineer.

Additionally, Miller served as resident Senior Manager – Service, Accessories, and Parts with PATAC in Shanghai, China from 2003-2007 where he was responsible for overall development of service, diagnostic, collision repair, and part engineering deliverables and solutions.

Miller, 53, is a past Chairman of the Board of Directors for the Automotive Service Excellence (ASE) Education Foundation which is tasked with vocational school accreditation and school to career transitions.  Mark also is a former board member for the ASE Board of Directors.

Miller started his career in the automotive industry with General Motors in 1990 as a Test and Validation Engineer with the Chevrolet-Pontiac-Canada Group.  An Ohio native, Miller has a Bachelor’s of Science in Engineering from the University of Michigan in Ann Arbor, Michigan and a Master’s of Science in Engineering & Technology Management from Rensselaer Polytechnic in Troy, New York.

Dr. Lindsey PiegzaManaging Director, Chief Economist, Stifel

Dr. Lindsey Piegza is the Chief Economist for Stifel Financial. She specializes in the research and analysis  of economic trends and activity, world economies, financial markets, and monetary and fiscal policies.  Prior to her role with Stifel, she was the Senior Economist for an investment bank in New York City for  eight years consulting clients in the U.S., Europe, Asia and the Middle East.  

A highly sought-after speaker across national and international forums, Piegza is often quoted in the  business press. She is a regular guest on CNBC, Bloomberg, CNN and Fox Business, as well as national  radio and other business news outlets. Piegza is also a monthly op-ed contributor for The Hill.  

In addition to her role with Stifel, Piegza is an instructor at the Pacific Coast Banking School, a member of  the Chicago Federal Reserve Advisory Committee, SIFMA Economic Advisory Roundtable Chair and a  well-respected author. Piegza has published numerous academic papers in prestigious journals such as the  Harvard Business Review and in textbooks from Northwestern University’s Kellogg Graduate School of  Management.  

Piegza is a member of the National Association for Business Economics (NABE), American Economic  Association (AEA) and the Economic Club of Chicago, and named a 2019 Women of Influence by the  Chicago Business Journal. She holds two degrees from Northwestern University in political science and  economics, and earned her Ph.D. in economics from the City University of New York. She is a native of  Chicago and is based in Stifel’s downtown Chicago office.

Dan RisleyVice President of Quality Repair, CCC Intelligent Solutions

Dan is the Vice President of Quality Repair and Market Development for CCC Intelligent Solutions.  He has spent the past 30 years working in the collision repair industry. He began working in a family owned and operated collision repair facility in Chicago, Illinois. Upon leaving the family business, he began his career in the industry by working as a refinish sales and service representative for BASF and later as a project manager for CCC Information Services. He spent 8 years as the President of the Society of Collision Repair Specialists (SCRS) and most recently, the past 5 years as the President of the Automotive Service Association (ASA).

In his current role, he works closely with the collision repair industry and the car manufacturers to better understand their needs to ensure CCC delivers products and services to meet their changing needs as it relates to things such as repair quality, certified collision repair programs and parts.

Dan’s has participated on many board and committees over his career including:  Collision Industry Electronic Commerce Association (CIECA) board member, Collision Industry Conference (CIC) Database Task Force co-chair, CIC Data Access, Privacy & Security Committee co-chair, Collision Industry Foundation (CIF) board member, Automotive Management Institute (AMI) board member, Certified Aftermarket Parts Association (CAPA) technical committee, Aftermarket Telematics Task Force member, NSF Repair Standard advisory board, Database Enhancement Gateway (DEG) board member,  State Farm Advisory Council, Taiwan Aftermarket Parts Task Force and National Auto Body Council (NABC) board member.

Vincent RomansManaging Partner & CEO, The Romans Group, LLC

Vincent Romans is the founding principal and managing partner of The Romans Group LLC established in 1996 leveraging four decades of business operator and consulting experience with domestic and global enterprises. The Romans Group provides business, market, financial and strategic development advisory services to the collision repair, property and casualty auto insurance, and the auto physical damage aftermarket ecosystem.

He is a frequent speaker, moderator, panelist and writer on the dynamic and evolving marketplace and industry trends impacting the collision repair, property and casualty auto insurance, and numerous other adjacent segments involving the auto physical damage supply chain. Through his thought leadership and as a change agent, catalyst and facilitator of concepts and ideas, he drives the development, introduction, understanding and acceptance of new innovative and disruptive business models.

His broad base specific market experience, SME, has assisted domestic and international private equity, investment banking firms, and strategic buyers in their research, evaluation and acquisition of target assets. He has participated in developing company, market, industry and competitive due diligence knowledge and intelligence involving most segments within the auto physical damage and P & C insurance marketplace.

Roy SchnepperPresident, Butler's Collision Inc.

Roy Schnepper is the President and owner of Butler’s Collision Inc., which is in Roseville, Michigan. The family business was established in 1979 and is serving the residents of the Metro Detroit area for over 40 years.

Roy has been involved in the Collision Industry for over 45 years. He has given much of his time to better the industry, which has included serving ASA of Michigan as Chairman, ASA National Board of Directors, which included a term as Chairman, I-CAR Board of Directors, CIECA Board of Trustees, Automotive Management Institute Board of Trustees. He also has been an active member of CIC and SCRS.

Roy believes in continues education and he himself holds a Master’s Accreditation from AMi. He also finds time to serve at his church in a leadership position.

Roy enjoys his free time with his wife of 45 years, their children, and their 9 grandkids.

Joe SparacinoManaging Director, Automotive Aftermarket, Stifel

Joe Sparacino is a Managing Director in Stifel’s Consumer & Retail Investment Banking Group focusing on mergers and acquisitions advisory and capital raising transactions for companies in the automotive aftermarket.  Joe has over 20 years of M&A and corporate finance experience and covers all segments of the global vehicle aftermarket.

Prior to joining Stifel, Joe served as Managing Director and Head of Automotive Aftermarket Investment Banking at BB&T Capital Markets and in investment banking at Harris Williams & Co. and Citigroup Global Markets. Prior to investment banking, Joe held roles in strategy, finance, and operations at Textron Inc. and Sensata Technologies.

Joe holds an MBA from Duke University, Fuqua School of Business and a BS in Finance from Boston College.