Mobile Toggle
MSO Symposium

A review of the 2020 speaker line-up

Rossana AlvarezCollision National Assistant Manager, ProFirst Administrator, American Honda Motor, Co.

Rossana earned a BA in Business Administration and a Master in Business Administration from California State University, Fullerton. Both degrees with a Marketing emphasis. Rossana’s Marketing knowledge served her well in multiple roles:  Honda Access America (HAA) Sales Analyst, HAA Marketing Analyst, American Honda Motor (AHM) Acura Analyst and AHM Honda Quality Assurance Coordinator. Her career responsibilities combined with her marketing background stimulated a customer-centric career. 

As National Assistant Manager and ProFirst Administrator, Rossana continues with a customer-focused approach. Her responsibilities center on the ProFirst Certification Program strategic planning and development to ensure integrity and value of the ProFirst brand. Under her guidance, the ProFirst Certified Collision Program thrives and continues to grow. She is responsible for increasing the visibility of certified shops via customer-facing and insurance-facing touch-points, launching Collision TV, starting the ProFirst Certification Wait-list, redesigning AHM’s collision and insurance industry ads, and securing Service Information System accessibility for all ProFirst Certified shops.

Rossana holds a board seat on the OEM Collision Roundtable and serves as its current President, where she continues to carry on a consumer-centric approach.

Darrell AmbersonPresident of Operations, LaMettry's Collision

Darrell Amberson has been an attendee of the MSO Symposium since its inception in 2012 and has served on the Automotive Service Association’s board of directors for 12 years. He has over 40 years of experience in the auto repair industry and has been involved in collision industry events and served in a number of volunteer roles, including a number of advisory councils and committees. He is the recipient of the ASA Phoenix Award, the ABRN Leadership Award, the Russ Verona Scholarship, and was inducted in the Hall of Eagles in 2009. He is currently President of Operations at LaMettry’s Collision.

Mike AndersonPresident, Collision Advice

There is no one in collision repair who hasn’t heard of Mike Anderson. He is an acclaimed champion of everything that is, or could be right about the industry. As one of the most knowledgeable people in his field, he is a sought after speaker, author and consultant, who can discuss and teach on a wide range of topics relating to everything – from the politics affecting collision repair, to researching repairs properly via technology, to giving and getting the best from insurers, and to performing an exactly correct repair – just to name a few things! If there is anything Mike doesn’t know, he will find out about it.

Mike is the former owner of Wagonwork Collision Centers, two highly acclaimed shops located in Alexandria, Virginia. Currently, Mike owns and operates CollisionAdvice, an industry research, reference and consulting business. In addition, Mike also serves as a facilitator for Axalta’s highly recognized Business Council 20 Groups in both the US and Canada. He also facilitates numerous courses for the Axalta Performance Services Educational Series. Mike is home less than 20 days a year, preferring to spend his time traveling all over North America teaching, serving on advisory boards and committees, and generally living to support the industry.

Speaking with passion as well as firsthand experience, Mike teaches pertinent cutting edge management and operational techniques. But that’s not all; he is guaranteed to leave you laughing and highly motivated as well!

Stephen ApplebaumManaging Partner, Insurance Solutions Group

Stephen Applebaum, Managing Partner, Insurance Solutions Group, is a subject matter expert and thought leader providing consulting, advisory, research and strategic M&A services to participants across the North American property/casualty ecosystem focused on insurance information technology, claims, innovation, disruption, and supply chain management. Mr. Applebaum is also Senior Advisor to Waller Helms Advisors, the premier investment banking boutique focused on insurance, healthcare and investment services and technologies. 

Stephen is a frequent chairman, guest speaker and panelist at insurance industry conferences and author and has a passion for business process innovation, applying disruptive technologies across the insurance ecosystem.

Sean CareyPresident, SGC Management Consultants

Sean has over 30 years’ experience in the automotive industry. A mechanical engineer by trade he embarked on his sales and marketing career with the UK’s largest parts distribution company during which time he earned a degree in marketing from the Charted Institute of Marketing. In 1991 Sean joined Nissan at its London headquarters, where he created, launched and managed Nissan’s Certified Collision Repair Program. 

In 1995 Sean moved to the USA where he established Carter & Carter International and managed its development and growth into a leading automotive consulting firm.  In 2004 Sean joined the Fix Auto organization where he was jointly responsibly for the spinoff of CynCast an automotive claims and collision repair IT Company.  

In 2009 Sean established SCG Management Consulting LLC.  Since establishing SCG Sean has consulted at the highest level with all sectors of the automotive claims industry and has a keen understanding of the needs of insurers, repairers, OEMs, technology providers and a wide range of industry supply chain vendors.  Sean is respected in the industry as a strategic visionary and a leader in growing businesses and markets from concept to implementation.  In the past 10 years Sean has become a regular speaker at industry conferences on the subject of telematics and the potential impact this will have on the claims and collision market.  Sean lives in Chicago with his wife and four children.

Dean FischerPresident, Collision Group, Driven Brands

A business owner since 1976.  Mr. Fisher has a background in commercial real estate development and business development. A noted and successful entrepreneur, he has purchased and developed multiple CARSTAR collision repair centers and other automotive related businesses. 

As an advocate for Education and Training, Mr. Fisher was a member of the founding group that established the original I-CAR Education Foundation and currently serves on the I-CAR Board of Directors.  

He accepted a position with CARSTAR Inc.as Vice President of Operations in 2013. In this role, he developed a proprietary Operations Platform called The EDGE. This platform has been successful in helping shops to be more profitable, while streamlining operational efficiencies and developing KPI management tools for industry repair standards. 

In 2015 he was named COO of CARSTAR and in 2019, President of CARSTAR N America.  In 2020 he was named President of the Driven Brands Collision Group which includes the Abra, CARSTAR, and Fix USA.

Married 45 years and the father of 4 children, Dean enjoys spending time with his children and 7 grandchildren.

Susanna E. GotschDirector, Industry Analyst, CCC Information Services Inc.

Susanna Gotsch is Director, Industry Analyst at CCC Information Services Inc. She has been with CCC since July of 1992. Susanna brings twenty-plus years of experience within the automotive claims industry as Director, Industry Analyst.  She has authored The Crash Course, CCC’s annual publication on trends impacting collision repair and total loss costs since 1995. This publication has become a key resource for the industry in understanding how broader trends within the economy, new and used vehicle market places, and collision industry are impacting auto claim frequency and costs. Ms. Gotsch also consults with the on-going development of CCC’s industry-leading data warehouse and reporting products.  Ms. Gotsch has presented her research at numerous industry meetings and symposium. In 2011, Ms. Gotsch was awarded the annual industry honorarium Most Influential Women in the Collision Repair Industry established by AkzoNobel Automotive & Aerospace Coatings America (A&AC).  She also served on the Board for the Women’s Industry Network (WIN®) from 2011-2017.

Rex GreenManaging Director, Jefferies LLC

Mr. Green serves as Global Co-Head for the Automotive Aftermarket Group at Jefferies LLC.   Over his career Mr. Green has advised on hundreds of transactions, including divestitures, acquisitions, private placements, public offerings, recapitalizations, management buyouts and debt restructurings across a broad spectrum of industries.   For almost twenty years Mr. Green has primarily focused on serving companies (and their investors) that service the needs of the vehicle car parc and, as a result,  has executed dozens of transactions involving participants in the broad collision industry.   Among the many well-known collision-related businesses that Mr. Green and others at Jefferies have advised are Caliber, Boyd Gerber, Service King, CCC, Mitchell, Car-o-liner, Axalta, Dent Wizard, CarStar, and 1-800 Radiator.

Prior to joining Jefferies, Mr. Green was with BB&T Capital Markets for nearly eleven years where he was a Managing Director and,  in addition to other related responsibilities, co-founder of the Automotive Aftermarket Group at BB&T Capital Markets.   Prior to that Mr. Green spent a decade at Advest, Inc., where during various periods he served as Co-Head of Investment Banking, Head of Consumer Investment Banking (inclusive of the automotive aftermarket) and Head of Technology Investment Banking.  Mr. Green was previously Partner-In-Charge of corporate finance for the New England region of KPMG Peat Marwick LLP.  Mr. Green placed his tenure with Advest on hold for eighteen months while he served as Chief Financial and Administrative Officer for a venture-backed internet services business which was sold to a subsidiary of the Havas Group.

Mr. Green received his MBA from The Stern School at New York University and his Bachelor of Arts from Brown University.

Shawn GriffinNational Collision Director, Asbury Automotive Group

Shawn Griffin is the National Collision Director for Asbury Automotive Group headquartered in Duluth, GA. Shawn begin is career in high school working at a family owned independent collision center as a porter. He continued working through college in a body shop. In 2000 Shawn moved to the Atlanta area to continue working on his Business degree and work for multiple dealerships at night painting cars. In 2002 Shawn joined the Hendrick Automotive Group as an estimator. In 2005 Shawn joined Group 1 Automotive as the Collision Director for World Toyota located in Atlanta.

In 2011 Shawn continued with Directing World Toyota and overseeing the South Eastern Collision locations under Group 1 Automotive. In October 2015 Shawn joined Asbury Automotive as the National Collision Director overseeing the twenty-six collision locations. Today Shawn continues to his passion in the Collision repair space to make a difference in the industry. Shawn has a wife and two kids that enjoys coaching sports and spending time with.

Scott KohlVice President, Liberty Mutual

Scott has been with Liberty Mutual/Safeco Insurance for over 23+ years and appointed Vice President of Auto Physical Damage – Global Retail Markets in October 2007. Under his leadership the auto line of business manages over 4.1 billion dollars in spend, encompasses a staff of US base and international employees, 3200 shop partners, product development and digital innovation.  In the last several years, under his leadership Liberty Personal Insurance has expanded its direct repair program with a claims penetration of over 70%, expanded operations to Europe and South America, implemented a US based logistics and claims routing system, delivered a best in class digital appraisal service model, reduced operational expense leveraging scale on vendor spend, significantly reduced the use of independent adjusters, drove alignment and execution between contact centers and field claims, and managed loss cost resulting in loss ratios and KPI’s that are outperforming peers in the industry. He has proven expertise in auto/property/casualty claims, strategic partnership management, contract management, risk mitigation, and leading business process improvement and organizational design.  In addition to the above leads all of claims with a ENPS engagement of 90+%!  In addition, he has demonstrated the leadership skills needed to improve the operational health of field organizations and build in sustainable processes and culture to ensure long term success.  The auto organization was the first line of business to create an online claims reporting process (glass claims only) and continues to leverage technology as well as global presence in the claims process to drive better efficiencies and increased customer satisfaction.

During his time with the company, Scott has held a number of roles including Field Manager, Regional Manager for both inside and outside claims operations (auto and property), Product Development Vice President of Claims and various leadership roles within the organization.  Liberty Mutual and Safeco in January 2013 started a claims re-alignment combining both claims operations under a single operation, known as Liberty Personal Insurance.  The result of this has added to Scott’s scope and responsibilities and now resulted in being promoted to Vice President, APD Claims for all of Liberty Mutual Personal Insurance/Safeco managing over $4.1 in spend.

Scott attended the University of Missouri with a degree in Pre-Law (AOJ) and minor in Psychology.  He is currently pursuing a MBA with an emphasis in International Business/Finance.  He has also been chosen out of many executives to attend the SMDP (senior management development program) which focuses on leadership skill development for top performing leaders in the company. In addition, Scott is a current ASE Master Collision/Refinish Technician and a prior ICAR Platinum Individual.  He is asked to speak at industry events for his expertise in many areas of physical damage.  He sits on many advisory boards within the industry lending insight into the needs and gaps that exist with the industry.

Sandee LindorferAuto Line Director, Allstate Insurance Company

Sandee Lindorfer is the Auto Claims Line Management Director at Allstate Insurance Company.  She is responsible for managing outside auto strategy, vendor relationships, Good Hands Repair Network and Tech Cor Body Shop and Research.  

Sandee began her career in the automotive industry in 1988 as a collision repair shop owner in the Chicagoland area. In 1996, she joined Allstate Insurance Company as an Auto claims Adjuster.  Sandee has held a number of frontline leadership roles in the auto discipline.  In 2008, she transitioned into auto line management and has led several strategic initiatives to drive business results in the auto discipline.

She currently lives in Lake Zurich, Illinois with her husband Robert and son, Freddie.  She enjoys spending time with friends and family as well as activities including snow skiing and Crossfit.

Lindsey PiegzaChief Economist, Stifel

Dr. Lindsey Piegza is the Chief Economist for Stifel. She specializes in research and analysis of economic trends and activity, financial markets, and fiscal policies.

Dr. Piegza joined Stifel in 2015 amid the merger with Sterne Agee where she was Chief Economist. Prior to Stifel and Sterne Agee, she was the Senior Economist for FTN Financial for eight years in New York City. She has published academic papers in prestigious journals such as the Harvard Business Review and in textbooks from Northwestern University’s Kellogg Graduate School of Management.

Often quoted in the business press, Dr. Piegza is a regular guest on CNBC, Fox News, CNN, and Bloomberg, as well as national radio and other business news outlets. She is also a highly sought after speaker across national and international forums.

Dr. Piegza is a member of the National Association for Business Economics (NABE) and American Economic Association (AEA). She holds a B.A. from Northwestern University in political science and a B.A. in economics with honors and distinction. She earned her Ph.D. in economics from the City University of New York. She is a native of Chicago and is based in Stifel’s downtown Chicago office.

Dan RisleyVice President, CCC Information Services

Dan is the Vice President of Quality Repair and Market Development for CCC Information Services.  He has spent the past 30 years working in the collision repair industry. He began working in a family owned and operated collision repair facility in Chicago, Illinois. Upon leaving the family business, he began his career in the industry by working as a refinish sales and service representative for BASF and later as a project manager for CCC Information Services. He spent 8 years as the President of the Society of Collision Repair Specialists (SCRS) and most recently, the past 5 years as the President of the Automotive Service Association (ASA). 

In his current role, he works closely with the collision repair industry and the car manufacturers to better understand their needs to ensure CCC delivers products and services to meet their changing needs as it relates to things such as repair quality, certified collision repair programs and parts. 

Dan’s has participated on many board and committees over his career including:  Collision Industry Electronic Commerce Association (CIECA) board member, Collision Industry Conference (CIC) Database Task Force co-chair, CIC Data Access, Privacy & Security Committee co-chair, Collision Industry Foundation (CIF) board member, Automotive Management Institute (AMI) board member, Certified Aftermarket Parts Association (CAPA) technical committee, Aftermarket Telematics Task Force member, NSF Repair Standard advisory board, Database Enhancement Gateway (DEG) board member,  State Farm Advisory Council, Taiwan Aftermarket Parts Task Force and National Auto Body Council (NABC) board member.

Vincent RomansManaging Partner & CEO, The Romans Group, LLC

Vincent Romans is the founding principal and managing partner of The Romans Group LLC established in 1996 leveraging four decades of business operator and consulting experience with domestic and global enterprises. The Romans Group provides business, market, financial and strategic development advisory services to the collision repair, property and casualty auto insurance, and the auto physical damage aftermarket ecosystem.

He is a frequent speaker, moderator, panelist and writer on the dynamic and evolving marketplace and industry trends impacting the collision repair, property and casualty auto insurance, and numerous other adjacent segments involving the auto physical damage supply chain. Through his thought leadership and as a change agent, catalyst and facilitator of concepts and ideas, he drives the development, introduction, understanding and acceptance of new innovative and disruptive business models.

His broad base specific market experience, SME, has assisted domestic and international private equity, investment banking firms, and strategic buyers in their research, evaluation and acquisition of target assets. He has participated in developing company, market, industry and competitive due diligence knowledge and intelligence involving most segments within the auto physical damage and P & C insurance marketplace.

Neil SahneyPartner, Frontenac

Neal is an investment professional at Frontenac, a private investment firm based in Chicago and founded in 1971.  Frontenac has invested over $1.5 billion and is currently making investments from its eleventh fund.  The firm has built a leading franchise working with over 275 owners of mid-sized businesses as they address complex transition issues of liquidity, management enhancement, and growth planning.  Neal’s responsibilities include building relationships with business owners, identifying new investment opportunities, supporting management teams on growth initiatives, and portfolio company board leadership.

Prior to Frontenac, Neal was a consultant with McKinsey & Company and was part of the Corporate Strategy and Business Development team at The Walt Disney Company.  Neal graduated from the University of Michigan and received an MBA from the Wharton School of the University of Pennsylvania.

Roy SchnepperPresident, Butler's Collision Inc.

Roy Schnepper is the President and owner of Butler’s Collision Inc., which is in Roseville, Michigan. The family business was established in 1979 and is serving the residents of the Metro Detroit area for over 40 years.

Roy has been involved in the Collision Industry for over 45 years. He has given much of his time to better the industry, which has included serving ASA of Michigan as Chairman, ASA National Board of Directors, which included a term as Chairman, I-CAR Board of Directors, CIECA Board of Trustees, Automotive Management Institute Board of Trustees. He also has been an active member of CIC and SCRS.

Roy believes in continues education and he himself holds a Master’s Accreditation from AMi. He also finds time to serve at his church in a leadership position.

Roy enjoy his free time with his wife of 44 years, their children, and their 9 grandkids.

Jon SeifferSenior Partner, Leonard Green

Mr. Seiffer joined Leonard Green & Partners, L.P. in 1994 and is currently a Senior Partner. Previously, he worked in corporate finance at Donaldson, Lufkin & Jenrette in Los Angeles.  He presently serves on the Board of Directors of AerSale, Authentic Brands Group, Mister Car Wash, Caliber Collision, Signet Jewelers, West Shore Home and SRS Distribution. He earned a Bachelor of Applied Science degree in Systems Engineering and a Bachelor of Science degree in Economics from the University of Pennsylvania.

Joe SparacinoManaging Director, Automotive Aftermarket, Stifel

Joe Sparacino is a Managing Director in Stifel’s Consumer & Retail Investment Banking Group focusing on mergers and acquisitions advisory and capital raising transactions for companies in the automotive aftermarket.  Joe has nearly 20 years of M&A and corporate finance experience and covers all segments of the global vehicle aftermarket.

Prior to joining Stifel, Joe served as Managing Director and Head of Automotive Aftermarket Investment Banking at BB&T Capital Markets and in investment banking at Harris Williams & Co. and Citigroup Global Markets. Prior to investment banking, Joe held roles in strategy, finance, and operations at Textron Inc. and Sensata Technologies.

Joe holds an MBA from Duke University, Fuqua School of Business and a BS in Finance from Boston College.

Marcy TiegerManaging Director, Symphony Advisors, LLC

Marcy began her professional career as an insurance claim representative. While working in insurance, she attended law school, graduating in 1987. She became a member of the State Bar of California that same year. Marcy was founding partner of Tieger and Bumiller, a boutique law firm focused on insurance matters. She later merged her business with the firm Berger Kahn, where she specialized in insurance, labor and employment, and business law. She also served as an adjunct professor at Western State University, College of Law.

A frequent speaker, Marcy has provided training and presented to the International Autobody Congress & Exposition (NACE), the Women’s Industry Network (WIN), AkzoNobel, Sherwin Williams, CARSTAR Canada, Enterprise Rent-a-Car and Mitchell International, among others. She and Matthew Ohrnstein produced the NACE MSO Symposium in 2011 and 2012.

Marcy has contributed articles to Collision Week, Autobody Repair News (ABRN), Auto Inc., Fender Bender, Body Shop Business, Hammer and Dolly, the Los Angeles Daily Journal, the San Francisco Daily Journal, the Chicago Daily Bulletin, Claims Magazine, California Lawyer and Verdict Magazine on a variety of topics including, strategic planning in a dynamic marketplace, the profile of successful leaders, business ethics, buying and selling businesses, and workplace diversity.

Marcy is a founding board member of the Women’s Industry Network (WIN) and has served as a trustee of the Collision Industry Foundation. She is currently a member of the Board of Directors of I-CAR. She is also a member of the Board of Directors of Habitat for Humanity, Orange County. Marcy is a recipient of the Most Influential Woman Award and the WIN Cornerstone Award.

Marcy holds a Bachelor’s Degree and a Master’s Degree in Sociology from California State University, Fullerton, and a Juris Doctor from Western State University, College of Law. She is also a member of the California Bar and a DRPA Certificated mediator.

John WalcherPresident, Veritas Advisors, Inc.

John Walcher is the President of Veritas Advisors, Inc., an M&A, capital raising and strategic advisory firm that works with automotive aftermarket companies to help them achieve their growth objectives through acquisitions and real estate developments, or representing them in their pursuit of the ultimate milestone: the sale of their businesses.

Mr. Walcher brings a wealth of knowledge to every engagement.  During his more than 20 years in M&A, he has been involved in numerous collision repair transactions, including many MSO deals on both the buy side and the sell side.  He also has led multiple deals in other segments of the aftermarket, including automotive service, paint distribution, equipment manufacturing, software and professional services.  His background is supplemented by dozens of deals in health care, engineering & construction, manufacturing and various service industries, as well as transactions in China, Brazil, England and Canada.  He provides expert witness testimony and valuation opinions, speaks on M&A trends and strategies, and has advised several large private equity groups on consolidation strategies.

Prior to starting Veritas Advisors in 2009, Mr. Walcher spent many years in corporate M&A, doing deals for two Fortune© 500 corporations, as well as spending seven years at Caliber Collision Centers, departing in 2007 as its Vice President of Corporate Development and Governmental Affairs (during which time the company was ranked #9 on the INC. 500© list of Fastest Growing Private Companies).

Before attending graduate school, Mr. Walcher was a senior staff economist performing econometric analysis as a U.S. Department of Defense contractor.  Mr. Walcher holds a Master of Science in Finance from the London Business School and a Bachelor of Science in Economics cum laude from the University of California.

Brad WalserRegional Collision Manager, Hendrick Automotive Group

Brad Walser attended Wyoming technical school for collision repair in 1999. He started his career as a painters apprentice at Rick Hendrick Toyota of Fayetteville in 2000. Brad quickly assumed a painters position in 2001 for the next 6 years. Wanting to grow, in 2007 he transferred to the office to become an estimator. Shortly after in 2008, Brad assumed the collision manager position. He continued to grow and learn over the next  7 years. In 2015 Brad became a Regional Collision manager for the Hendrick collision centers located in Virginia, Georgia, and Florida. Brad’s goal is to lead his team to provide exceptional customer service and  OEM level quality repairs.