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MSO Symposium

A review of the 2021 speaker line-up

Jennifer BoyerDirector of Strategy and Collision Business, Ford Motor Company

Jennifer Boyer started with Ford Motor Company in 1994. During her tenure, she has held a variety of positions in Marketing, Sales & Service and Global Data Insights and Analytics. She had the opportunity to lead several key initiatives for Ford specifically focused in areas related to the ownership experience. In Jennifer’s current position as the Director of Strategy and Collision Business, she is bringing Ford’s resources to the collision industry to deliver positive experiences for Ford owners needing vehicle collision repairs. Prior to working for Ford, Jennifer worked for Marriott Corporation. Jennifer received her M.B.A. from Temple University in Philadelphia, PA.

Len CopelandProduct Marketing Manager, Detroit

As a Product Marketing Manager at Detroit, Mr. Copeland represents the full product portfolio of Detroit components, including electrified and conventional powertrains, axles, and transmissions, as well as Detroit’s industry-leading safety and connectivity technologies available for all Western Star, Freightliner, FCCC and Thomas Built Bus vehicles.  Mr. Copeland has held a variety of roles in his 28-year tenure with Daimler Trucks North America.  Prior to his assignment managing Detroit product marketing, he served as DTNA’s largest customers as an Account Executive with National Accounts.  Additionally, he has previously held roles as an Account Executive with Detroit, and a Product Support Manager with Freightliner.  Mr. Copeland earned his MBA at the University of Western Ontario’s Richard Ivey School of Business.

Marty EvansChief Operating Officer, Certified Collision Group

A 31-year industry veteran, Marty Evans is a seasoned business development executive. He has an acute focus on strategic account management across the Western U.S. and Canada. Proving a deep understanding of the Affiliate value channels since CCG’s inception, Marty joined the company in 2017 to lead the affiliate growth efforts.  In February of 2019 he was promoted to COO and currently leads the operations for the rapidly expanding network.  Marty is also a MSO shop owner as a partner in 1st Class Auto Body in Bellingham, WA with five stores.  He is a graduate of Ashford University with a degree in International Business and now resides in Eagle, Idaho with his wife, three daughters, one son-in-law and four grandchildren. 

George GodduGeneral Manager of Battery Electric Vehicle Aftersales, Ford Motor Company

George Goddu is the General Manager of Battery Electric Vehicle Aftersales for Ford Motor Company.  He obtained a Business Degree from Colorado State University and a Masters from Michigan State.  Since joining Ford in 1989,  gained broad experience in aftersales strategy & operations. including postings in North America,  Middle East and Africa. 

Susanna E. GotschSenior Director, Industry Analyst, CCC Information Services Inc.

Susanna Gotsch is Senior Director, Industry Analyst at CCC Information Services Inc. She has been with CCC since July of 1992, bringing nearly 30 years of experience within the automotive claims industry. She has authored The Crash Course, CCC’s annual publication on trends impacting collision repair and total loss costs since 1995. This publication has become a key resource for the industry in understanding how broader trends within the economy, new and used vehicle market places, and collision industry are impacting auto claim frequency and costs. Ms. Gotsch also consults with the on-going development of CCC’s industry-leading data warehouse and reporting products.  Ms. Gotsch has presented her research at numerous industry meetings and symposium. In 2011, Ms. Gotsch was awarded the annual industry honorarium Most Influential Women in the Collision Repair Industry.  She also served on the Board for the Women’s Industry Network (WIN®) from 2011-2017.

Dr. Lindsey PiegzaManaging Director, Chief Economist, Stifel

Dr. Lindsey Piegza is the Chief Economist for Stifel Financial. She specializes in the research and analysis  of economic trends and activity, world economies, financial markets, and monetary and fiscal policies.  Prior to her role with Stifel, she was the Senior Economist for an investment bank in New York City for  eight years consulting clients in the U.S., Europe, Asia and the Middle East.  

A highly sought-after speaker across national and international forums, Piegza is often quoted in the  business press. She is a regular guest on CNBC, Bloomberg, CNN and Fox Business, as well as national  radio and other business news outlets. Piegza is also a monthly op-ed contributor for The Hill.  

In addition to her role with Stifel, Piegza is an instructor at the Pacific Coast Banking School, a member of  the Chicago Federal Reserve Advisory Committee, SIFMA Economic Advisory Roundtable Chair and a  well-respected author. Piegza has published numerous academic papers in prestigious journals such as the  Harvard Business Review and in textbooks from Northwestern University’s Kellogg Graduate School of  Management.  

Piegza is a member of the National Association for Business Economics (NABE), American Economic  Association (AEA) and the Economic Club of Chicago, and named a 2019 Women of Influence by the  Chicago Business Journal. She holds two degrees from Northwestern University in political science and  economics, and earned her Ph.D. in economics from the City University of New York. She is a native of  Chicago and is based in Stifel’s downtown Chicago office.

Dan RisleyVice President of Quality Repair, CCC Information Services

Dan is the Vice President of Quality Repair and Market Development for CCC Information Services.  He has spent the past 30 years working in the collision repair industry. He began working in a family owned and operated collision repair facility in Chicago, Illinois. Upon leaving the family business, he began his career in the industry by working as a refinish sales and service representative for BASF and later as a project manager for CCC Information Services. He spent 8 years as the President of the Society of Collision Repair Specialists (SCRS) and most recently, the past 5 years as the President of the Automotive Service Association (ASA).

In his current role, he works closely with the collision repair industry and the car manufacturers to better understand their needs to ensure CCC delivers products and services to meet their changing needs as it relates to things such as repair quality, certified collision repair programs and parts.

Dan’s has participated on many board and committees over his career including:  Collision Industry Electronic Commerce Association (CIECA) board member, Collision Industry Conference (CIC) Database Task Force co-chair, CIC Data Access, Privacy & Security Committee co-chair, Collision Industry Foundation (CIF) board member, Automotive Management Institute (AMI) board member, Certified Aftermarket Parts Association (CAPA) technical committee, Aftermarket Telematics Task Force member, NSF Repair Standard advisory board, Database Enhancement Gateway (DEG) board member,  State Farm Advisory Council, Taiwan Aftermarket Parts Task Force and National Auto Body Council (NABC) board member.