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MSO Symposium

A review of the 2021 speaker line-up

Mike AndersonPresident, Collision Advice Consulting Services

Mike Anderson is a former multi shop owner, based out of Alexandria, Virginia. Mike’s shops had multiple OEM certifications, including Audi, VW, Porsche, Nissan GTR and many others.  In addition, his staff was Toyota and BMW factory trained as at that time a Collision Repair facility could not be certified unless owned by a dealership. 

Mike is an Accredited Master Automotive Manager (AMAM) through The Automotive Management Institute (AMi).  He also participates in the development of the Collision ASE testing for technicians and estimators in the USA. Mike also is fully certified in all Collision categories for ASE.  Mike has presented to groups across North America as well as Canada, Mexico and Australia. Prior to Covid, Mike traveled on average over 300 days a year working with all stake holders in the Collision Repair Industry. Collision Advice facilitates 20 groups all across North America. In addition Collision Advice has been selected by several OEM’s to provide their factory training in regards to Estimating, Scanning and Calibrations. Participants in Mike Anderson’s seminars consistently rate them as exceeding their expectations and highly recommend his seminars to others. Mike also produces a quarterly summary of the latest trends and statistics in the US for the Collision Industry, as well as conducts quarterly surveys of over 28,000 Collision Repair Professionals in regards to Insurer reimbursement.  These surveys are called, “Who Pays for What” Speaking with passion as well as firsthand experience, Mike will not only teach you cutting edge management techniques, but he is guaranteed to leave you laughing as well.

Jennifer BoyerDirector of Strategy and Collision Business, Ford Motor Company

Jennifer Boyer started with Ford Motor Company in 1994. During her tenure, she has held a variety of positions in Marketing, Sales & Service and Global Data Insights and Analytics. She had the opportunity to lead several key initiatives for Ford specifically focused in areas related to the ownership experience. In Jennifer’s current position as the Director of Strategy and Collision Business, she is bringing Ford’s resources to the collision industry to deliver positive experiences for Ford owners needing vehicle collision repairs. Prior to working for Ford, Jennifer worked for Marriott Corporation. Jennifer received her M.B.A. from Temple University in Philadelphia, PA.

Marty EvansChief Operating Officer, Certified Collision Group

A 31-year industry veteran, Marty Evans is a seasoned business development executive. He has an acute focus on strategic account management across the Western U.S. and Canada. Proving a deep understanding of the Affiliate value channels since CCG’s inception, Marty joined the company in 2017 to lead the affiliate growth efforts.  In February of 2019 he was promoted to COO and currently leads the operations for the rapidly expanding network.  Marty is also a MSO shop owner as a partner in 1st Class Auto Body in Bellingham, WA with five stores.  He is a graduate of Ashford University with a degree in International Business and now resides in Eagle, Idaho with his wife, three daughters, one son-in-law and four grandchildren. 

George GodduGeneral Manager of Battery Electric Vehicle Aftersales, Ford Motor Company

George Goddu is the General Manager of Battery Electric Vehicle Aftersales for Ford Motor Company.  He obtained a Business Degree from Colorado State University and a Masters from Michigan State.  Since joining Ford in 1989,  gained broad experience in aftersales strategy & operations. including postings in North America,  Middle East and Africa. 

Susanna E. GotschSenior Director, Industry Analyst, CCC Information Services Inc.

Susanna Gotsch is Senior Director, Industry Analyst at CCC Information Services Inc. She has been with CCC since July of 1992, bringing nearly 30 years of experience within the automotive claims industry. She has authored The Crash Course, CCC’s annual publication on trends impacting collision repair and total loss costs since 1995. This publication has become a key resource for the industry in understanding how broader trends within the economy, new and used vehicle market places, and collision industry are impacting auto claim frequency and costs. Ms. Gotsch also consults with the on-going development of CCC’s industry-leading data warehouse and reporting products.  Ms. Gotsch has presented her research at numerous industry meetings and symposium. In 2011, Ms. Gotsch was awarded the annual industry honorarium Most Influential Women in the Collision Repair Industry.  She also served on the Board for the Women’s Industry Network (WIN®) from 2011-2017.

Scott KohlAssistant Vice President, Kemper Insurance

Scott has been in the finance-insurance-collision industry for 25 plus years.  Recently joining Kemper Auto as AVP of APD Product Development, Strategy, and Innovation after serving over 24 years with Liberty Mutual/Safeco as Vice President of Auto Physical Damage – Global Retail Markets. Under his leadership at Safeco/Liberty Mutual the auto line of business managed over 4.1 billion dollars in spend, encompassed a staff of US and international (Europe and Brazil) employees, partnered with 3200 shop partners, and drove product development and digital innovation. 

In recent years, under his leadership Liberty Personal Insurance has expanded its direct repair program with a claims penetration of over 50%, expanded United States operations to Europe and South America, implemented a US based logistics and claims routing system, delivered a best in class digital appraisal service model, reduced operational expense leveraging scale on vendor spend, significantly reduced the use of independent adjusters, drove alignment and execution between contact centers and field claims, and managed loss cost resulting in loss ratios and KPI’s that are outperforming peers in the industry. He has proven expertise in auto/property/casualty claims, strategic partnership management, contract management, risk mitigation, executive leadership, and leading business process improvement and organizational design.  In addition to the above led all of claims with a ENPS engagement of 90+% while driving year over year productivity improvements!  Proud to be a organizational sponsor and driver of a diverse, inclusive and equitable workforce leading other operations in women in leadership.  His  auto organization was the first line of business to create an online claims reporting process (glass claims only) and continues to leverage technology as well as global presence in the claims process to drive better efficiencies, reduce cycle times and increased customer satisfaction.

Scott attended the University of Missouri with a degree in Pre-Law (AOJ) and minor in Psychology.  He is currently pursuing a MBA with an emphasis in International Business/Finance.  In addition, Scott is a current ASE Master Collision/Refinish Technician and a prior ICAR Platinum Individual. 

Sandee LindorferAuto Line Design Director, Allstate Insurance Company

Sandee Lindorfer is the Auto Claims Design Director at Allstate Insurance Company.  She is responsible for managing auto technical strategy, vendor relationships, the design and governance of Allstate’s Good Hands Repair Network and is the Vice President of Tech Cor Body Shop and Research.  

Sandee began her career in the automotive industry as a collision repair shop owner in the Chicagoland area. In 1996, she joined Allstate Insurance Company as an auto claims adjuster. Sandee has held a number of frontline leadership roles in the auto discipline. In 2008, she transitioned into auto line management and has led several strategic initiatives to drive business results in the auto discipline. 

She currently splits her time between Ft. Myers, Florida and New Buffalo, Michigan with her husband Robert. She enjoys spending time with her son Freddie, extended family and friends as well as activities including boating, snow skiing and working out at Orange Theory.  

Dr. Lindsey PiegzaManaging Director, Chief Economist, Stifel

Dr. Lindsey Piegza is the Chief Economist for Stifel Financial. She specializes in the research and analysis  of economic trends and activity, world economies, financial markets, and monetary and fiscal policies.  Prior to her role with Stifel, she was the Senior Economist for an investment bank in New York City for  eight years consulting clients in the U.S., Europe, Asia and the Middle East.  

A highly sought-after speaker across national and international forums, Piegza is often quoted in the  business press. She is a regular guest on CNBC, Bloomberg, CNN and Fox Business, as well as national  radio and other business news outlets. Piegza is also a monthly op-ed contributor for The Hill.  

In addition to her role with Stifel, Piegza is an instructor at the Pacific Coast Banking School, a member of  the Chicago Federal Reserve Advisory Committee, SIFMA Economic Advisory Roundtable Chair and a  well-respected author. Piegza has published numerous academic papers in prestigious journals such as the  Harvard Business Review and in textbooks from Northwestern University’s Kellogg Graduate School of  Management.  

Piegza is a member of the National Association for Business Economics (NABE), American Economic  Association (AEA) and the Economic Club of Chicago, and named a 2019 Women of Influence by the  Chicago Business Journal. She holds two degrees from Northwestern University in political science and  economics, and earned her Ph.D. in economics from the City University of New York. She is a native of  Chicago and is based in Stifel’s downtown Chicago office.

Dan RisleyVice President of Quality Repair, CCC Information Services

Dan is the Vice President of Quality Repair and Market Development for CCC Information Services.  He has spent the past 30 years working in the collision repair industry. He began working in a family owned and operated collision repair facility in Chicago, Illinois. Upon leaving the family business, he began his career in the industry by working as a refinish sales and service representative for BASF and later as a project manager for CCC Information Services. He spent 8 years as the President of the Society of Collision Repair Specialists (SCRS) and most recently, the past 5 years as the President of the Automotive Service Association (ASA).

In his current role, he works closely with the collision repair industry and the car manufacturers to better understand their needs to ensure CCC delivers products and services to meet their changing needs as it relates to things such as repair quality, certified collision repair programs and parts.

Dan’s has participated on many board and committees over his career including:  Collision Industry Electronic Commerce Association (CIECA) board member, Collision Industry Conference (CIC) Database Task Force co-chair, CIC Data Access, Privacy & Security Committee co-chair, Collision Industry Foundation (CIF) board member, Automotive Management Institute (AMI) board member, Certified Aftermarket Parts Association (CAPA) technical committee, Aftermarket Telematics Task Force member, NSF Repair Standard advisory board, Database Enhancement Gateway (DEG) board member,  State Farm Advisory Council, Taiwan Aftermarket Parts Task Force and National Auto Body Council (NABC) board member.

Vincent RomansManaging Partner & CEO, The Romans Group, LLC

Vincent Romans is the founding principal and managing partner of The Romans Group LLC established in 1996 leveraging four decades of business operator and consulting experience with domestic and global enterprises. The Romans Group provides business, market, financial and strategic development advisory services to the collision repair, property and casualty auto insurance, and the auto physical damage aftermarket ecosystem.

He is a frequent speaker, moderator, panelist and writer on the dynamic and evolving marketplace and industry trends impacting the collision repair, property and casualty auto insurance, and numerous other adjacent segments involving the auto physical damage supply chain. Through his thought leadership and as a change agent, catalyst and facilitator of concepts and ideas, he drives the development, introduction, understanding and acceptance of new innovative and disruptive business models.

His broad base specific market experience, SME, has assisted domestic and international private equity, investment banking firms, and strategic buyers in their research, evaluation and acquisition of target assets. He has participated in developing company, market, industry and competitive due diligence knowledge and intelligence involving most segments within the auto physical damage and P & C insurance marketplace.

Joe SparacinoManaging Director, Automotive Aftermarket, Stifel

Joe Sparacino is a Managing Director in Stifel’s Consumer & Retail Investment Banking Group focusing on mergers and acquisitions advisory and capital raising transactions for companies in the automotive aftermarket.  Joe has over 20 years of M&A and corporate finance experience and covers all segments of the global vehicle aftermarket.

Prior to joining Stifel, Joe served as Managing Director and Head of Automotive Aftermarket Investment Banking at BB&T Capital Markets and in investment banking at Harris Williams & Co. and Citigroup Global Markets. Prior to investment banking, Joe held roles in strategy, finance, and operations at Textron Inc. and Sensata Technologies.

Joe holds an MBA from Duke University, Fuqua School of Business and a BS in Finance from Boston College.

Wayne WeikelSenior Director State Affairs , Alliance for Automotive Innovation

Wayne has been with Auto Innovators since its inception in 2020 and was previously with the Alliance of Automobile Manufacturers since 2012.  In this capacity, Wayne serves as primary liaison for Auto Innovators’ interaction with state officials across the northeast.  He manages a diverse portfolio of public policy interests, ranging from automated and electric vehicle technology, to telematic data access and consumer privacy.  Wayne also serves as a board member of the OEM Collision Parts Roundtable, an auto industry group formed to advocate on behalf of consumer interests in post-accident vehicle repairs. 

 Before moving to Washington, Wayne worked for 11 years in the Massachusetts State House, most recently as Chief of Staff and Policy Director of the House Committee on Ways and Means.  In this capacity Wayne was responsible for leading the development of the state’s $27 billion annual budget.  Earlier, Wayne spent 7 years on the Joint Committee on Financial Services, the last 3 as Policy Director.  In this role, Wayne was part of the negotiating team that produced Massachusetts’ landmark 2006 Health Reform law, and also led legislative efforts to deregulate the automobile insurance industry. 

Throughout the years, Wayne has been involved with numerous political campaigns, including work at the local, state, Congressional, and Presidential levels.  Wayne received a Bachelor of Arts degree in Political Science and History from Bridgewater State University, in Massachusetts.  Wayne lives in D.C. with his wife, Kristy.