MSO Symposium event sponsors have valuable products and services to extend to high-growth collision repair facilities and related industry partners. Join these forward-thinking companies and leading Multi-Shop Operators, or MSOs at this year’s MSO Symposium. Additional resources to explore for your business are below; visit 2025 MSO Symposium Sponsor’s company websites
Contact: Ben Sampson | benjamin.sampson@axalta.com
Axalta Irus Mix is a fully automated paint mixing system designed to make refinish work faster and easier. It precisely measures and dispenses color, removing the need for manual mixing and reducing errors. As part of the Axalta Irus digital process, it helps body shops save time, cut waste, and achieve consistent, accurate results. With Irus Mix, repair centers can work more efficiently and deliver high-quality finishes with confidence.
Contact: Winston Cover Sr. | winston.cover@akzonobel.com
Sikkens Autowave Optima helps improve productivity by delivering greater efficiency and sustainability – it’s more than just a basecoat – it is a one-stop solution that multiplies your business performance. High pigmentation delivers full hiding with just 1.5 coats of paint; and one-stop application without flash-off between coats only requires the technician to go into the spray booth once, saving up to 50% process time compared to a conventional basecoat, increasing productivity and boosting revenues.
Contact: 800-533-8016 | satajet@satausa.com
The jet X is a premium spray gun designed from the ground up for precision and performance with many new features. It introduces SATA’s all new labyrinth nozzle system for unmatched efficiency; ultra-fine, turbulence-free atomization and superior control. Lightweight, ergonomic, and easy to maintain with a removable trigger and integrated wrench. The DIGITAL Pro gauge and associated dashboard provide unprecedented feedback on temperature, pressure and time; ensuring the jet X works for you.
Contact: Megan Gummer | 317-409-4932 | mxgummer@lkqcorp.com
LKQ is the leading provider of alternative and specialty parts to repair and accessorize automobiles and other vehicles. LKQ offers its customers a broad range of OEM recycled and aftermarket parts, replacement systems, components, equipment, and services to repair and accessorize automobiles, trucks, and recreational and performance vehicles.
Transmissions & Engines: Both recycled and remanufactured
Contact: Ian Szilagyi | ian.szilagyi@oeconnection.com | 330-523-1830
The RepairLogic repair planning platform drives safety, trust, and transparency in vehicle repair by providing a faster and easier way to conduct comprehensive repair research using genuine OEM repair procedures.
Revolutionize your automotive painting process with the innovative Norton Vented Paint Cup System. With a pre-installed filter and vent, this modern design requires no liners so you simply snap on a new cup and go. Prevents contamination because you use a new cup with every job. You’ll work faster, be more productive, and achieve the show-quality finish you and your customers demand.
Contact: Daniel Soaib | Daniel.J.Soaib@sherwin.com | 636-614-6252
Collision Core™ Diagnostics delivers real-time, web-based performance insights that empower collision centers to optimize operations. With automatic KPI reporting and intuitive dashboards, shops can instantly visualize how decisions impact results. For MSOs, the Intelligence View enables enterprise-wide comparisons, trend tracking, and streamlined oversight, all from a single source. Backed by Sherwin-Williams, it’s a smarter way to drive profitability, reduce cycle times, and elevate performance across every location.
Contact: www.3m.com/collision
3M™ OEM Match Epoxy Seam Sealers are a tough yet flexible material for sealing seams and joints on properly prepared bare metal, as well as primed or painted substrates. They can be used to replicate a variety of factory seam sealer beads. Available in black, beige, white, and gray.
Contact: Brian Evces | SVP Sales and Business Development | Mobile: 678-873-1723
Auggie, developed by AirPro Diagnostics, is the automotive industry’s most advanced mobile Forward-Facing Camera (FFC) ADAS calibration solution. By leveraging machine learning and vision technology, Auggie ensures precise alignment for FFC ADAS calibrations that meet manufacturer specifications. This solution allows business owners to perform ADAS calibrations in-house, reducing cycle time and increasing profitability. Auggie’s FFC calibrations comply with NHTSA, IIHS, and Euro NCAP standards.
Contact: Alan Lukens | frank.lukens-jr@basf.com
Glasurit’s 100 Line is a cutting-edge waterborne basecoat system offering unmatched speed, sustainability, and precision. It reduces process time by up to 40%, cuts material use by 30%, and exceeds VOC regulations by 40%. With 100% digital color matching and reusable mixes via 100-MPT technology, it ensures efficiency and vibrant results. Trusted globally, it delivers eco-friendly, high-performance refinishing with superior finish quality, low energy use, and exceptional color accuracy.
Contact: 800-521-9696 or visit Car-O-Liner.com
The Car-O-Liner ® Car-O-Tronic ® Vision2 ™ advanced electronic system for upper and lower vehicle body measuring is wireless and uses Bluetooth ® technology. It provides precise measurements for all under- and upper-body locations, and the photo-based images offer easy identification of the measuring points. The sensor-equipped measuring slide delivers real-time data three times per second to the advanced and easy-to-use software, Car-O-Data ® , an industry-leading vehicle measurement database that allows the user to identify measuring points accurately and quickly.
Contact: Laura Gay | 301-399-8675 | https://calendly.com/consolidationcoach/30min
Consolidation Coach provides M&A services, including seller representation and buyer due diligence covering environmental, financial, vendor, and employee assessments. As innovative thinkers, we tailor solutions to meet your unique needs, offering customized programs for optimal results.
Contact: Mike Franqui | Business Development | mfranqui@evercoat.com | 954-605-7524
New! Slick Sand™ Optex® is a 50:1 high-build polyester primer surfacer with a built-in pink guide coat that is ideally suited for filling most rough and uneven surfaces in one coat. It provides an excellent foundation for any paint system without shrinkage.
Contact: 800-848-8738 | info@globalfinishing.com
The Ultra XD Paint Booth from Global Finishing Solutions (GFS) is expertly designed and engineered for superior performance, versatility and longevity. With a choice of high-efficiency heat systems, intuitive control panels and downdraft or semi-downdraft airflow, along with superior lighting and contamination control, the Ultra XD delivers consistent, quality results for flawless paint finishes and increased productivity.
Contact: salesusa@indasausa.com | 800-326-5909
Fusor Structural and Repair Adhesives deliver OEM approved and recommended solutions for every stage of the repair process, from panel bonding and seam sealing to plastic and aluminum repair. Engineered for structural integrity, crash durability, and corrosion resistance, Fusor products provide weld-like strength with faster cycle times. Backed by extensive OEM approvals/recommendations and training support through the INDASA Academy, Fusor adhesives help collision centers achieve consistent, high-quality, and profitable repairs.
Contact: Bradley Tyberg | VP of Sales | bradley.tyberg@mitchell.com | 916.918.9458
Mitchell MSO Suite can help you streamline operations by optimizing workflows for multi-site collision repair operators:
Contact: Chris Bonneau | 619-209-0124 | Chris.Bonneau@mitchell1.com
SUN® Collision Repair Information, a brand of Snap-on, Inc., provides instant access to complete, accurate OEM data for collision and mechanical repairs to help auto body shops speed repairs with confidence. Powered by its exclusive 1Search Plus search engine, the online software makes it quick and easy to access current repair procedures, diagrams and specifications for all makes, including the majority of Electrical Vehicles and those equipped with Advanced Driver Assistance Systems, or ADAS
Contact: Andrew Johnston | andrew.johnston@revvadas.com | 760-805-6322
Getting paid for calibrations requires more than an invoice, carriers demand proof calibrations are actually completed. Shops are stuck organizing a mountain of evidence for a claim. Claim Builder makes capturing and organizing claim evidence easy with structured workflows that automatically translate to sharable, Insurance-facing summaries
Contact: Jamie Anderson | VP of Sales | james.anderson@tractable.ai | 352-425-6426
Business feeling slow? Tractable helps you capture more jobs and accelerate every repair opportunity. Our AI-powered suite streamlines digital intake, speeds up assessments, and improves lead-to-job conversions. From estimating damage to inspecting vehicles and managing glass claims, Tractable gives repairers the tools to bring more cars through the door—faster, smarter, and with less effort.
Contact: Alex Stapleton | Sales Director | 224-600-7998 | astapleton@spanesi.us
Introducing the Touch V6, Spanesi’s most advanced electronic measuring system yet. Built on years of OEM-tested performance, V6 delivers faster setup, live measurement verification, and enhanced arm controls for unmatched technician efficiency. Multiple indicator lights and intuitive functions reduce errors while improving documentation accuracy. Scalable across multiple locations, the Touch V6 brings consistency, repeatability, and proof of repair to every bay, giving MSOs the confidence to standardize across their network.
Contact: Chris Lane | President, Managing Partner | 415.377.9588 | Chris.lane@focusadvisors.com
Focus Advisors, which recently merged with Veritas Advisors, is one of the automotive service industry’s leading M&A advisory firms, partnering with high-performance independent shops and MSOs with up to $100M in annual revenue, helping owners achieve maximum value through strategic growth and exits. The Focus Advisors team has advised on more than 120 automotive M&A transactions, including the sale of some of the largest MSOs and franchisors in the collision repair industry.